As in-house creative at AVK UK, a global leader in water and gas infrastructure and valve manufacturing, I was the sole graphic designer within the marketing team, responsible for shaping and executing the brand’s visual output across all touch-points.

Over 18 months, I worked within strict corporate guidelines to produce everything from motion and static graphics for web and social, brochures, exhibition stands, and even van livery. While the brand assets were rigid, I developed smart, adaptable systems that balanced visual consistency with clarity and functionality — all tailored to engineers, procurement teams, and government clients. The following examples are a curation of my favourite and most impactful projects completed whilst working within the business.

Working within a highly regulated, precision-driven industry, the design language leaned clean, modular, and technical — with subtle nods to flow, connection, and infrastructure. The result: a cohesive, scalable suite of materials that elevated the brand’s presence across digital and physical environments, without ever breaking the grid.