Alongside larger campaigns, I’ve worked on a range of smaller, independent projects spanning music, trade, and creative industries, where the design process is often more direct, more personal, and refreshingly quick.

For Sheffield-based record label Ovality, I built a visual identity shaped by the textures of the music itself: modular type, gritty motion graphics, and a stripped-back aesthetic designed to feel right at home in the rave scene. I took a similar approach with the personal branding for London based DJ Rhys Dyer, developing a flexible identity and social template system that let the content do the talking. All built in Adobe and migrated to Canva for day-to-day usability by the client. On the trades side, I created straightforward branding for SB Heating & Plumbing and New Gen Tiling: the former a hard-wearing logo rooted in geometric simplicity, the latter a full identity and website built around a tiled grid system and soft palette. For All Day, an underground DJ management agency, I designed and built a gritty site to showcase their roster — giving them a digital presence that’s sharp, stripped-back, and easy to manage.